Amazon Sales Kongress — More Profit, Fewer People: The New Amazon Reality in the AI Era
Lucas Seiler (CEO DACH, Sonova Consumer Hearing Sales Germany GmbH) and Nils Zündorf (Founder & Managing Director, nandu.ai GmbH) shared a joint perspective on profitability and organisational leverage as AI reshapes how Amazon organisations operate.
- Location
- Amazon Sales Kongress
- Format
- Joint keynote / fireside
The framing was blunt: more profit with fewer people is not a slogan — it is a pressure vector every vendor and brand feels. The question is what you automate, what you supervise, and what you still decide as a human owner.
The slide deck captures the narrative arc for internal sharing with your leadership team.
Slides & downloads
Photos
My take
Partner sessions work when both sides speak from operating reality — not abstract AI hype. Sonova’s scale on Amazon plus Nandu’s agent analytics made the trade-offs concrete.
Key takeaways
“80% of what you do today will be taken over by AI in 3–5 years!”
“Without a clear Amazon strategy, you only scale your problem with AI.”
Amazon Sales Kongress — joint session
Workshop, keynote, or sparring?
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